Date: Friday 30th September 2016

Venue: Cranfield Management Centre

Recommended Audience: Conference Sales Team Members, Conference Sales Managers, Marketing Mangers and Marketing Team Members

Trainer: Janet Bebb from Social Progress

Bio: Janet is a highly regarded social media marketing consultant and trainer with over 10 years’ experience in business and enterprise. Social Progress were recently nominated in April 2016 for a National UK Blog Award, London in the category of Social Media, Marketing, PR & Comms and Janet has also been recognised as one of Enterprise Nation’s top 50 UK Growth Voucher Advisers.

Course Content:

In today’s world social media is a must for any business in order to reach a wider audience and have a bigger voice. If you can encourage your customers to become your advocates you’ll achieve higher growth and increased revenue. But how do you achieve this through social media? This full day workshop will show you how to leverage LinkedIn & Twitter to build an online network referring people to your venue and events.

LinkedIn LinkedIn is the most “professional” social media platform out of the top 7 most popular platforms. It serves as an online portfolio where professionals can “link” in a proficient manor. The tone and style of LinkedIn is very different to platforms like Twitter and Facebook. If you are looking for a job or if you are a business owner, LinkedIn may be a valuable tool to put you ahead of your competition! Do you have an existing profile? Is your profile optimised to it’s full potential and is your company represented correctly? This half-day workshop is ideal to help you outrun your competitors and help you to make valuable connections.

Twitter Twitter to some can seem like a foreign language, especially with all the hashtags (#) floating about! We often hear the phrase “oh I just don’t get Twitter!” In this workshop we will break through the jargon and make sense of this micro blogging social media platform to help your business connect, inform, raise awareness and much more.

Learning Outcomes

  • Reaching a wider audience through LinkedIn & Twitter
  • The importance of the right set up, visuals & photo
  • LinkedIn & Twitter profile impact and optimization, so others can find & engage with you easily
  • Building & managing your connections
  • Market research – know more about competitors
  • How to use status updates, searches and filter functions
  • Improving your status updates and sharing
  • Netiquette
  • Group, Lists & segmenting
  • Using direct messages & invitations more effectively
  • Managing introductions and requests
  • Marketing strategy & content creation
  • Discuss and explore how to use LinkedIn & Twitter within a professional context
  • How to plan and execute online social media campaigns
  • Create a Twitter Bio, header & background theme
  • Learn how to find & follow on Twitter
  • Twitter functions – @, Hashtags, the difference between a reply, mention and RT (re-tweets)
  • How your Tweet impacts who sees the message
  • How to capture and maintain followers
  • Learn how to find out what is ‘trending’ in your location on Twitter
  • Explore dashboards and various useful Twitter tools
  • Explore how to organize a #tag for an event, conference
  • What is a Twitter Wall and how to capitalise on this during an event
  • Getting quality recommendations
  • Manage your corporate reputation
  • Measuring your impact

Business Benefits

  • Organisations will benefit from a greater return from their marketing campaigns and be reassured they are following best practice and industry guidelines
  • Increase media interest and brand awareness, enhance customer support
  • Raise the profile of the business
  • You will leave with practical knowledge and tools that will allow you to implement or manage LinkedIn and Twitter as part of your digital campaigns
  • Become a personable business
  • Reach out to new audiences, customers and partners
  • Facilitate the cultural change to become a business that is proactive in its marketing approach

Delivery Methods

  • Classroom learning
  • Presentations by the trainer
  • Interactive live demonstration
  • Navigation of LinkedIn and Twitter
  • Practical individual tasks for delegates
  • Group work activities
  • Action plan to work through in the workplace


Any queries regarding the course or if you wish to discuss our multiple delegate packages, contact the office on 0345 230 1414

Terms and Conditions:

  • Up to 21 days – Course Fee refunded less an administration fee of £25
  • Within 21 days – 100% Course Fee is charged

This course is open to Venues of Excellence members and non-members. Click here to book a place on this course.