Date: Friday 27th May 2016, 9.30am – 4.30pm

Venue: Woodland Grange, Warwickshire

Recommended Audience: Conference Office Managers, Yield and Revenue Managers, Sales and Marketing Managers and Venue General Managers

Trainer: Jim Cockell, Director Rattray Milne & Paje Consultancy Associate TrainerJim Cockell - Rattray Milne

Bio: Jim has over 15 years of experience working with Revenue Management, Pricing and Technology within the hospitality and travel industries including Principal Hayley, IHG, De Vere & National Express Group.


  • Price structure, analysis and competitive evaluation
  • Market feasibility analysis, business planning and investment proposals
  • Integrating technology to enable commercial advantage through revenue management
  • Coaching, training and mentoring revenue management culture

Course Content:

  • Industry overview to set the scene
  • Learning how to measure your conference space effectively
  • Segmenting your customers to understand behaviours
  • Managing the different channels of business
  • How the OTA’s work and how can you use them
  • Pricing confidently & profitably in the conference market
  • Yield management tactics from everyday life you can employ

This course is open to Venues of Excellence members and non-members. Click here to book a place on this course.