Wyboston Lakes Resort launches the comprehensive Hybrid Events solution

Wyboston Lakes Resort has launched a comprehensive Hybrid Events solution that has been designed to allow event organisers the opportunity to create all the elements of a successful live conference and combined that with all the best engagement elements of a virtual event format.

 The Bedfordshire conference, events and training centre has partnered with Maddison Media, one of the UK’s leading suppliers of staged events, to launch a virtual platform as part of its new hybrid events offering.

The virtual platform has a vast range of interactive functions that seamlessly integrate those who are taking part virtually with those who at the venue to ensure that speakers and delegates can make the most of the event from the content to networking opportunities.

Among the many features are polling, chat and Q&A, simultaneous captions and translation, data and video capture, bespoke graphics, chat windows, private messaging and unlimited ‘virtual’ speakers and a sponsor area. Delegates can also register and pay for event passes through the platform.

On offer are three new hybrid event packages that will enable organisers to book face-to-face events – currently permitted by the Government for up to 30 people in a meeting room – at the Resort’s spacious, modern and Covid-compliant venues, while also engaging a larger audience online.

Wyboston Lakes Resort is recognised as a Covid-secure venue following recent accreditations from three prestigious organisations for health, hygiene and safety standards, which have become paramount following Covid-19. Certifications include the AIM Secure Accreditation from the Meetings Industry Association, the ‘Safe, Clean and Legal’ badge from Quality in Tourism and the AA COVID-19 Confident scheme.

Louisa Watson, director of marketing at Wyboston Lakes Resort, said: “With current restrictions around large events, hybrid makes them possible, bringing teams, clients and suppliers together. We wanted to create a Hybrid Events solution that not only replicates but enhances the event experience. We can run a variety of events in a seamless hybrid format offering a bespoke service that always delivers results.

“Hybrid events are perfect for today because they are safe, infinitely flexible, enhance green credentials by reducing travel, reduce risk and help to keep costs under control – just what organisations need now as they maintain communication and engagement through events ”

Lee Francis, Managing Director of Maddison Media said: “Being asked to work with one of the UK’s leading conference venues has been an absolute dream and has most definitely enhanced our company profile.

“Wyboston Lakes Resort is renowned for its quality, service and technical excellence, so a perfect synergy with Maddison Media.

“We believe Hybrid and Virtual events will be with us for some time so the solution we have developed in conjunction with Wyboston Lakes Resort is unrivalled within the industry, and we are looking forward to a successful relationship.”