Venues of Excellence strides towards 2020 growth target
• National sales and marketing consortium reports a second consecutive year of impressive growth since its major rebrand in 2016
• The growth places Venues of Excellence ahead of schedule for its 2020 membership target
• The organisation will showcase its new member venues at The Meetings Show in London this June
NATIONAL consortium, Venues of Excellence, has reported a ‘boom’ in business with its membership size increasing by more than 18 per cent in the last 12 months, putting it well on track to meet its 2020 target of having 50 high quality venues under its name.
The organisation, which is the UK’s largest sales and marketing consortium of specialist conference, meeting and training venues, has seen its membership grow from 31 to 44 venues in the last year.
The new venues to join the consortium include major names such as Alton Towers Conference Hotel, The Silverstone Wing, Whittlebury Hall Hotel and Spa, etc venues Manchester, Highgate House and Woodside – both part of the Sundial Group
The increase marks the second year of consecutive growth for Venues of Excellence, following a 31 percent increase in membership in 2016/17, announced at one of the industry’s most prominent events – The Meetings Show.
Mandy Jennings, Executive Director at Venues of Excellence, said: “Our latest results show a real membership boom for us as we move increasingly closer to our target of working with 50 high quality venues by 2020.
“Since we revealed our rebrand from Conference Centres of Excellence to Venues of Excellence at The Meetings Show in 2016, we’ve seen our portfolio of venues grow hugely and become more diverse with a wide variety of venues located right across the UK.
“Being a Venues of Excellence member is a prestigious accreditation to gain and one that is presented to venues who deliver exceptional service and facilities for their clients. We’ll be taking many of our new members to The Meetings Show 2018, which will be quite a symbolic occasion as we demonstrate the rapid growth we’ve seen since our rebrand”
To become a member, venues must meet and maintain the organisation’s stringent high quality standards across areas including facilities, staff, service offer, catering, environmental impact, customer support and health, hygiene and safety.
In return, members can access a range of services including sales and marketing support, discounted access to specialist industry training from the Learning and Development Academy, 12 member events, an annual conference and promotion at industry exhibitions.
Jennings added: “it’s crucial for us that our criteria for membership is framed by the expectations of the customer in relation to excellence.