Imago Venues has appointed Keith Barber to the newly created role of Head of Venues.
The appointment has been made as the conference and event arm of Loughborough University looks to align its venues more closely as it delivers a seamless customer journey.
Barber comments: “My role will allow a more strategic view of operations across the portfolio of venues going forward for a more joined up approach. Having everybody working together will ensure the future success of all the venues and ultimately help increase sales. My aim is to improve people’s journey, both for customers and staff. There are already a number of initiatives which have been put into action and this is already creating a better team experience across the venues. This collaboration will enable us to maintain our reputation for delivery and excellent customer service for business and leisure guests.”
Emma Boynton, Head of Sales and Marketing at Imago Venues, commented: “We have restructured our senior management team and realigned our venues to ensure we deliver a holistic and seamless customer journey, regardless of the venue they are visiting. The role of Head of Venues was created to help unify our operations, leading to imaginative and collaborative innovation and the pooling of resources across the Imago Venues portfolio. Keith has worked across a number of venues with great success and he was a perfect fit for the new role. His extensive experience and knowledge are vital to us achieving our goals and he is already overseeing a number of initiatives which will improve the service we offer our guests.”
Earlier this year, Imago Venues underwent a total brand review, with a new visual identity and name change, with the aim of bringing its venues and messages together. As part of the restructure, Imago Venues has formed teams from around the business working on developing its food and beverage story, meeting story, front of house and leisure stories and maintenance.