In our latest Excellence in Practice feature, we talk with Pavan Gill, E-commerce & Marketing Executive at Coombe Abbey Hotel, about how a unique partnership with thrilling tree top adventure challenge Go Ape, allows their venue to really stand out from the crowd!
Q1. So, tell us how your venue works with Go Ape?
We work in partnership with Go Ape, which is set in the historic grounds of the Abbey and opened in April 2019, to bring a new dimension to conferences, meetings and business events. It really allows us to offer our clients something different and unique. A great venue no longer just provides a room – it has to offer an inspirational experience, too, and here at Coombe Abbey we are always looking to surprise and excite our delegates. The addition of Go Ape has done just that and its already become an integral part of the park for both the local community and hotel guests.
Q2. What type of events at Coombe Abbey utilise the Go Ape facility?
Go Ape is versatile with any event at Coombe Abbey and is proving to cater for all markets. We’ve had hen parties come for afternoon tea followed by a Go Ape experience and guests who have stayed overnight with us before swinging through the trees the next day! For our corporate offerings, we are pleased to provide various team-building activities, such as axe-throwing, escape room challenges and, of course, now Go Ape so it has been a really nice addition to our existing packages.
Q3. How has it enhanced your offering as a venue?
Coombe Abbey has a special place in the hearts of local people and now it has an attraction for all to enjoy with the hotel as a wonderful backdrop and great views of the lake and surrounding area. After a few months of opening, Go Ape has invested in new attractions with this site being the first in the UK to have axe-throwing – a ground based activity which can be combined with time in the trees. Go Ape is a great addition to the hotel as it offers a new experience for our guests who visit.
Q4. Have you seen any increases in revenue/customer satisfaction as a result of the Go Ape facility?
Go Ape is a unique offering for corporate events in addition to being a tourist attraction and, as we are a versatile venue that can be used for different purposes, it has proved popular with all our guests. Revenue has increased as Go Ape really appeals to all audiences from groups of friends, families and work colleagues and there are different levels for the tree top courses as well as activities that can be done on the ground so that there is something for everyone to enjoy.
We offer a number of bespoke corporate packages as well as leisure packages for those who want to experience Coombe Abbey and Go Ape together. Our leisure package includes an overnight stay in one of our new family rooms where we can accommodate two adults and two children combined with a Go Ape experience. Here at Coombe Abbey, we are trying to tap into the family market and build awareness that we cater for families as well as the corporate and leisure sectors.
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