3 Tops Tips from our Experts for Event Success


  1. Define your format and purpose of your event

This may seem obvious, but being clear from the outset about what your event is about and what it’s trying to achieve, will help your planning later. Be as specific as you can; is the event to impart knowledge, inspire creativity or innovation, bring together a team, celebrate or something else? There are lots of event purposes, but each one will have its own requirements.

Once you understand what you’re trying to achieve, you can start to determine an appropriate format. There are lots of exciting ways to host events these days to keep your attendees inspired. From themed brunches and open-air events to the ‘unconference’ which is participant-led.

  1. Get some help with finding a venue

It will come as no surprise that there are hundreds of event venues across the UK. Finding the type, location, capacity, transport links, food offering and technology that fits your brief is no mean feat. Enlist the help of a free venue finding service and ask an expert to take the leg work out of it. Venue Finding experts are used to narrowing the field to a shortlist of fantastic venues to meet your needs.

  1. The devil is in the detail

Every interaction your delegates have at the event has the potential to create lasting memories and experiences. From how they register to what they eat. Be aware of all the small details and how they help to deliver your objectives. For example, little surprises such as activities, gifts or speakers might help to drive home your crucial event messages. You could ask your venue for ideas with this. All Venues of Excellence venues have experienced event planners that will have lots of ideas for WOW details, such as theming, specialist menus, team building activities or the latest technology.

Thomas Edison once said that “Good fortune is where planning meets opportunity”. Having a clear plan and finding an experienced venue is the best way to achieve success. If you’d like to discuss your next event with one of our Venue Finding Experts, then get in touch.